Less than a year after launchingwholesale sales of our very own Les Jumelles THE LABEL, the first major collaboration is a done deal!
Les Jumelles THE LABEL will be on the clothing racks of Dutch luxury department store chain 'De Bijenkorf' from the 2nd of March 2022. Over the following 6 months, you will be able to find our spring-summer collection in some of The Netherlands’ most fabulous cities, including Amsterdam, Eindhoven, Utrecht, Maastricht, Rotterdam, Amstelveen and The Hague.
The collaboration came about through a shared passion for fashion, but also through a mutual quest for colours and emotions. The fact that the Netherlands have a large participation in our customer database, was also an extra impetus for us to accelerate the cooperation. Both parties joined forces about a year ago to put together an expressive and colourful summer collection that allowed us to give Les Jumelles even more prominence on the international map.
Whether Les Jumelles THE LABEL will become a De Bijenkorf staple remains to be seen, but who knows! The sky is the limit! Whatever the future has in store for us, we are thrilled about this collaboration!