Oui Oui Paris! SS22 Campaign

1 min read
Oui Oui Paris! SS22 Campaign

When you think of Les Jumelles, you think of bright colours and extravagant prints. But this time we wanted to get out of our comfort zone, focusing on neutral, timeless items. It's the missing piece that makes a roaring success of your colourful wardrobe!  

That's why we decided to leave the Spanish sun for dreamy Paris, where the capsule collection blends in perfectly with the Parisian lifestyle and architecture. The ‘Madame Jumelles’ collection is inspired by classy, hard working women who need their morning latte and timeless key outfits. It’s the typical Parisian lifestyle that you see all over Pinterest! 

But, Les Jumelles would not be Les Jumelles without some splash of colour! Therefore, we decided to complement the campaign with a second mini collection 'Je m'en fous'! This collection was also based on extravagant women living anything but a 9 to 5 lifestyle. Women whose fast-paced lives are filled with parties and shopping sprees, where there’s no limit to colour combinations and special prints. 

Explore more

  • The Top Winter 2023 Fashion Trends You Need to Look Out For!

    The Top Winter 2023 Fashion Trends You Need to ...

    1 min read
    Read more →
  • Ibiza and Mallorca hotspots

    Ibiza and Mallorca hotspots

    1 min read
    Read more →
  • Festival Season has finally begun

    Festival Season has finally begun

    1 min read
    Read more →
  • You’re on the list, so time to shop your wedding guest outfit

    You’re on the list, so time to shop your weddin...

    1 min read
    Read more →
  • An inside look at the design process behind Les Jumelles

    An inside look at the design process behind Les...

    1 min read
    Read more →
  • Get Ready for Easter

    Get Ready for Easter

    1 min read
    Read more →
  • What's Hot for Spring/Summer 2023

    What's Hot for Spring/Summer 2023

    1 min read
    Read more →
  • Let’s celebrate Valentine’s Day in style

    Let’s celebrate Valentine’s Day in style

    1 min read
    Read more →
  • What would Les Jumelles wear at Copenhagen Fashion Week?

    What would Les Jumelles wear at Copenhagen Fash...

    1 min read
    Read more →
  • CELEBRATE NEW YEAR'S EVE IN STYLE

    CELEBRATE NEW YEAR'S EVE IN STYLE

    1 min read
    Read more →