Oui Oui Paris! SS22 Campaign

1 min read
Oui Oui Paris! SS22 Campaign

When you think of Les Jumelles, you think of bright colours and extravagant prints. But this time we wanted to get out of our comfort zone, focusing on neutral, timeless items. It's the missing piece that makes a roaring success of your colourful wardrobe!  

That's why we decided to leave the Spanish sun for dreamy Paris, where the capsule collection blends in perfectly with the Parisian lifestyle and architecture. The ‘Madame Jumelles’ collection is inspired by classy, hard working women who need their morning latte and timeless key outfits. It’s the typical Parisian lifestyle that you see all over Pinterest! 

But, Les Jumelles would not be Les Jumelles without some splash of colour! Therefore, we decided to complement the campaign with a second mini collection 'Je m'en fous'! This collection was also based on extravagant women living anything but a 9 to 5 lifestyle. Women whose fast-paced lives are filled with parties and shopping sprees, where there’s no limit to colour combinations and special prints. 

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