New girl in town: The Ecolabel Collection

2 mins read
New girl in town: The Ecolabel Collection

Day after day, we are aiming to be a greener and more sustainable company. We’re completely accountable for the social and environmental choices made and cannot ignore the enormous impact of our industry on people, the environment and society. It is time to change. So that’s why we endeavour to reduce our ecological footprint to the max and strive to be as transparent as possible to the outer world. 

Which is why we’re proud to report that we’ve recently launched a long-lasting and durable ecolabel collection, sewn by artisans in India. They’re made from up-cycled vintage sarees, previously worn by women in Sri Lanka, Nepal, Pakistan and Bangladesh.  

A saree or sari is a traditional three-piece ensemble worn in India. Passed down from generation to generation, they are unique and one- of- a- kind pieces. Each with its own story to tell. We constantly aim to shore up our sustainability credentials throughout our value chain, and we are proud of the initiatives already taken up by our business model. 

The collection includes our Charlotte kimono collection  –made from Indian Kantha blankets. Each piece is hand-crafted and unique. They are all embroidered on a smallish scale by renowned Indian artisans – who follow an ancestral dressmaking method in line with the precepts of slow fashion.  

It also features our Georgette kimonos, made, as the name suggests, from Georgette fabric. This is a very durable fabric, which is carefully chosen by hand. The artisans in India spend a huge amount of time on each piece, as the kimonos are entirely handmade with great care. Each piece is therefore one-of-a-kind. 

You will only find this eco collection in our pop-up store! Definitely worth a visit to score some unique pieces that will take your wardrobe to new heights.  

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